results
A partnership approach is the go-to formula.
With the right pitch at the right time - the stars align and the results shine.
hands up for the wins
Award-winning Canadian handcare brand Paume partnered with the go-to to support the launch of 3 new product offerings to Canadian media. With 2 short pop-up PR campaigns and a media preview event, Paume saw over 16 PR hits in 6 months and immediate sales.
“Working with Michelle at the go-to has been an absolute game-changer. Her expertise, creativity, and dedication have elevated our brand and helped us reach new heights. We couldn’t be happier with the results-driven approach!”
Ontario-based eco brand The Bare Home partnered with the go-to to support the launch of its new, personal care line. With a preview event and a turn-key pop-up PR campaign, the brand garnered 12 hits and made its mark on Canadian beauty media.
“Michelle from the go-to has been instrumental in supporting our growing business. She brought a realistic and thoughtful approach, helping us define strategic goals and pursue opportunities with intention. Michelle focused on impactful initiatives, connecting with editors she knew would resonate with our products. Her support, responsiveness, and innovative ideas have been invaluable. She’s truly a champion for Canadian women in business!”
Specializing in easy-to-care-for national plant delivery, Canadian brand foli partnered with the go-to for a media preview and 3-month pop-up PR campaign. The goal was to introduce the brand to media and support the launch of a new plant care product line. Foli landed in 3 of the most coveted gift guides and saw immediate sales and brand love.
“Michelle at the go-to has been instrumental in working in the luxury arena for my company. Her assertive and proactive work ethic has elevated our brands - she is extremely professional and has become an asset to my company.”
Sustainable Canadian jewelry brand bluboho partnered with the go-to to raise brand awareness and generate sales through consumer media. In less than one year, the brand saw over 30 PR hits plus a product feature with Paris Hilton for a FASHION Magazine editorial shoot.
“It’s been a great pleasure working with you. Thank you for your remarkable work and dedication to promoting our brand; your professionalism and warm personality make all the difference!”
Looking for media credibility, Calgary-based brand The Peace Labs partnered with the go-to for a 2-month pop-up PR campaign. With a mission to officially introduce the brand to North American media and support the launch of a new collection scent, the go-to worked its magic resulting in multiple gift guides and lifestyle outlet features.
